“Do Personas have to be accurate? Do they require a large body of research? Not always, I conclude.
The Personas must indeed reflect the target group for the design team, but for some purposes, less is sufficient. A persona allows a designer to bring their own life-long experience to reflect on the problem, and because each persona is a realistic individual person, the designers can focus upon features, behaviors, and expectations appropriate for this individual, allowing the designer to screen off from consideration all those other wonderful ideas they may have.
If the other ideas are as useful and valuable as they might seem, the designer’s challenge is to either create a scenario for the existing persona where they makes sense, or to invent a new persona where it is appropriate and then to justify inclusion of this new persona by making the business case argument that the new persona does indeed represent an important target population for the product.”
– “The Persona Lifecycle: Keeping people in mind during product design.” – John Pruitt and Tamara Adlin
Definition of Personna
“Personas are archetypes built to identify our real users profile, needs, wants and expectations in order to design best possible experience for them”.
A persona is a fictional, yet realistic, description of a typical or target user of the product. A persona is an archetype instead of an actual living human, but personas should be described as if they were real people.
A Persona is an artificial person, invented for the purpose of helping a designer understand the people who will be using their product.
Personas are archetypal users of an intranet or website that represent the needs of larger groups of users, in terms of their goals and personal characteristics. They act as ‘stand-ins’ for real users and help guide decisions about functionality and design.